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Subscription TV viewing in the UK nearly doubles in a year, however traditional TV remains king.

Written by Daniel Kirby on 10th March 2016

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The amount of time the typical British TV viewer spent watching subscription video-on-demand services increased from 40 minutes in 2014 to 77 minutes last year. 

Primarily comprised of Netflix and Amazon Prime, the percentage of total video content viewership taken by subscription VOD services also increased significantly, however these platforms only account for a mere 4% of the 32 hours per week watched by the average person last year. 

Remarkably, the lion's share of that viewership is still occupied by traditional TV viewing, with a huge 76%. Clearly it remains the case that TV viewing is proving resistant to the influx of new services in recent years, and looks likely to remain the UK's platform of choice for a while to come.

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