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BBC sees drop in its youth viewing after moving BBC3 online.

Written by Daniel Kirby on 22nd August 2016

bbc3 youth audience

The closure of BBC3 in February has led to an 18% decrease in number of 16-34 year old viewers of the BBC's broadcast TV channels, according to the TV marketing body Thinkbox.

They suggest that commercial TV companies have benefited from the channel's closure, with channels such as ITV2 and E4 experiencing subsequent audience rises.

The BBC however, has suggested that the move online has been a success, and BBC3 controller Damian Kavanagh has previously suggested that the channel would aim to take more creative risks. This appears to have worked in the channel's favour with their thriller Thirteen, which was seen as potentially featuring excessively dark subject matter before going on to become the most popular show on iPlayer this year.

Colin Watkins, head of communications at the BBC has defended the channel, taking to twitter earlier today to dispute the statistics, arguing that data has been misrepresented to meet a story.

Nevertheless it would appear that there has been a drop in their youth audience, and Matt Hill, research and planning director at Thinkbox has addressed this, suggesting that 'the importance of TV channels on TV sets cannot be overlooked, they remain the first port of call for the majority of people of all ages'

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