News Reel & Blog


Written by Jack Hopkins on 25th October 2017

Technology is always being pushed beyond unfathomable boundaries within the ever-changing entertainment landscape, adapting to wow audiences across different mediums and platforms. This blog will take a look at the advances within cinema, television and what was revealed at this year’s MIPCOM.  

Developments in motion capture technology have allowed Mark Ruffalo to expand the role of Hulk in Thor: Ragnorak. Unlike previous animated characters, Ruffalo can really personalise his movements on set instead of it all being done externally. Likewise, 4DX cinema technology has been used in recent screenings of Geostorm, portraying the extreme weather conditions through jostling seats, light flashes and gusts of wind. Virtual Reality is already creeping into society at great commercial gain. Recent estimates report that VR could make up to $75 billion a year by 2021. 

Many actors and actresses have made the move across to the small screen, cottoning on to its capacity to reach larger audiences. It’s been reported that 37% of adults now have a smart TV, unshackling them from a restrictive linear schedule. This makes it easier to watch shows in groups, creating a more collective experience. Everyone is looking forward to the new season of Stranger Things and the technology behind it’s creation enables it to be enjoyed by future generations too. The show is shot with revolutionary sensors, pushing the boundaries of 4K to ensure that the show can be adapted to fit with future technological advancements.  

This year’s MIPCOM threw up some amazing announcements and online content was a major talking point. Viacom have launched a new mobile channel in Japan, establishing the first online global Nickelodeon branded TV channel. German news outlet, Ripley, have announced their plans to provide a service that can be directly streamed to social media platforms without the hassle of specialist software. Sky Vision have also taken a step into the streaming world, joining with The RightsXchange to make their content easily accessible for programmers all over the world.

It’s all change in the entertainment world, as it’s always been. What do you think is going to be the next big thing?

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